Let's design the future that we love to live in.

I help your vision meet your users’ reality — and surpass it.

Luminous Cloud is an independent design studio with the goal of supporting you build products that users love.

I work at the intersection of vision and execution. 


I’ll help you see the full picture of your users’ lives — not just their tasks, but their motivations, their frustrations, and the moments that matter to them. I don’t design technology that replaces what humans enjoy doing. I design what sets them free to excel.

I have over fifteen years of experience in Healthcare and Enterprise SaaS.

I know that great design comes from the meeting of minds. And I know how to move fast without breaking the things that hold a product together.

I help your vision meet your customers reality.

Ready to build something your users will dream about? Let’s talk —

I partner with you in all or some of the following stages:​

product strategy
You have an early idea or you're planning to expand your product. ​

I help you or your team shape the story, define the features, and align them to what the market actually needs. This may entail interviewing and researching your end users or your internal SME’s. 
You get team alignment, a clear vision and a roadmap.

Fixing adoption issues
Users aren't adopting, or they're leaving faster than you can acquire.​​

I diagnose where the friction is: product-market fit, workflow, or experience.

I give you a prioritized roadmap and design direction to address it.

Experience design
You know what needs to happen. You need it designed well.

I take the complexity off your plate — interaction frameworks, workflows, systems — and design it to a standard your users will appreciate.

DESIGN LEADERSHIP
You need embedded design leadership without the full-time hire.

I bring the senior design perspective — critique, facilitation, cross-functional alignment — without the overhead of a full-time hire. I provide direction and keep the work consistent and help the delivery flow. I embed in your team up to 10 hours per week.

About me

Hi, I am Malahat Hosseini, the founder of Luminous Cloud.

My journey in creative fields started twenty years ago — as a filmmaker and graphic designer, before the internet pulled me toward something more alive. Interactive media had what film had: sequence, immersion, and the power to create an experience more encompassing than a static image.  

I moved to Canada to study the art of interactive media and technologies. In graduate school my passion shifted to the practice of design itself. I spent most of my time studying the design process and research methodologies — not just how to make things, but how to think about making things.

I see design as a practice of creating futures. We all design, and we all live in a world shaped by other people’s decisions. The quality of our lives is deeply affected by the design of our environments, our tools and our everyday things. Interactive applications now carry some of the highest stakes in their effect on our lives— by virtue of the hours we live inside them. I am driven to tame that power to elevate people’s lives, not just digitize them. I like to close my eyes and see the people who use what we build, feel more motivated, more empowered, more in love with their work and their day.

 

I am driven to design on that vision.

With 15 years experience in complex solutions across healthcare, Telecom, finance, and enterprise software.

I am your partner in navigating complexity and high stakes.

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